J.M. Smucker Packaging Development Under FSMA
- Date: February 6, 2018
- Time: 8:30 AM
- Room: Ponce De Leon Ballroom
Products research is a filter, separating great concepts from the good concepts. And once a concept is deemed great, it becomes a full sprint to launch. I’ll highlight a complex best in class new product launch which had to evolve from words on paper to the store shelves rapidly. Importantly, emphasizing attributes of winning collaboration, how development is impacted by the Food Safety Modernization Act, what it means for the supplier network and how to be considered for future growth.