Leveraging Human Factors in Packaging Design

  • Date: February 6, 2018
  • Time: 9:00 AM
  • Room: Ponce De Leon Ballroom

This presentation takes the audience through the various aspects of packaging design that have an influence on human perception and behavior. By the end of the presentation, the attendees will have a better understanding of how strategic design decisions significantly impact shopper emotions, perceptions, and decision making.