The Retail Landscape is Fragmented: Thinking Differently about Packaging can Unlock Growth in Emerging Retail Channels

  • Date: February 7, 2018
  • Time: 9:00 AM
  • Room: Ponce De Leon Ballroom

Are you thinking differently about how packaging can unlock growth in emerging retail channels?  Driven by changes in the economy and modern consumer purchasing habits, the retail marketplace is rapidly evolving. Emerging and growing channels like value/dollar stores, C-stores, club stores and e-commerce require you to take a new approach to packaging your products. Learn about the keys to success. 

Success requires understanding of these retail channels, their consumers, their supply chain differences and how they impact packaging.  Some key considerations are shelf depth, aisle size, backroom storage capacity, shelf impact, retail ready packaging, package failure risk, optimizing package size to price and consumer product use.  

Learn how packaging which is designed specifically to address these considerations in each retail channel can improve your opportunity for success and growth.