What is America Drinking? U.S. Market Trends

  • Date: February 5, 2018
  • Time: 2:00 PM
  • Room: Ponce De Leon Ballroom

The U.S. beverage landscape has gotten increasingly complex.  New segments are emerging along with many new brands and companies.  Some mainstream categories are struggling.  Consumers are growing more discerning – demanding just the right product for the right occasion in just the right package.  Learn about an ever-changing marketplace and opportunities in this thought-provoking presentation. Find out which categories are growing which ones are not, and why with a first look at 2017 data.