Andrew Hurley, PhD

Session Title: New Research: Consumer Emotion and it's place to help guide great design

Dr. Andrew Hurley is a Professor of Packaging Science. He teaches at Clemson University, Beuth University in Berlin Germany, and PackagingSchool.com. His research applies biometric tools to understand what shoppers look at, how they feel, and why they buy through his consumer behavior research laboratoriesAndrew developed an online Mastery Certificate of Packaging Management that trains professionals to be successful packaging managers at PackagingSchool.com.