Global criticism of plastics continues to escalate, especially towards “Single Use Plastics”. Change in US plastics practices are both inevitable and needed…but it is difficult to envision a rapid and widespread abandonment of plastics packaging. In fact, the current surge in plastics recycling and sustainability is creating some interesting dynamics for the rPET industry, including growth and investment. Strategic Environmental Analysis (SEA) will share insights towards rPET market capacities, pricing, demand commitments, technology, and possible materials transitions.