Sebastian graduated from Münster University of Applied Sciences (FH Münster), Germany, with a Diploma degree in Business Administration. He also holds a corresponding B.A. degree from Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) in Mexico City. His academic specialization was in International Marketing, International Trade and Intercultural Management.

His career started in the collecting department in the Mexican branch office of a large German industrial group, where he started dealing with customers and discovered his passion for sales. He returned to Germany in 2007 and spent over 16 years in international Sales and Business Development positions for several market leading machine manufacturers, mainly in the plastics industry and mostly with KHS. He has been involved in numerous packaging and machinery development projects, contributing important inputs from global PET customers and helping KHS to further improve technological solutions for their partners.

Since February 2024, Sebastian assumed the position of Business Development Director Plastics at KHS USA and leads a team of professionals that covers KHS’ PET business in the North American market, including Canada, USA, Mexico, and the Caribbean.