Fluctuating prices, frustrated consumers: People are feeling the pinch as they make even the most inconsequential of day-to-day purchases. The stress on their purse strings is palpable, leaving consumers to strategize ways to stretch their dollars for maximum value. This provides brands with opportunities to show up for shoppers — as helpful in new ways — through product packaging.

Join RRD’s April Masters, senior content marketing manager, for an insightful session during which findings from RRD’s latest CPG + Grocery Consumer Report will be illuminated and noteworthy CPG shopper behaviors examined. Gain invaluable insight into shifting shopper preferences, the decision drivers of consumers under pressure, and opportunities to connect with them through relevant, engaging packaging. Get inspired to contemplate how your brand can anticipate the needs of today’s discerning shoppers and adapt your packaging strategies accordingly.