You have now heard about PET - from production to containers, and about HDPE from PFAS to containers. You have also heard the challenges from the economy, to consumer trends, to brand owners, to manufacturing, to legislative and environmental restrictions. Now, let's bring it all together to the sobering reality of every day challenges that must be navigated to put your favorite product on the shelf - within regulations, within specification, within cost constraints, within shelf-life, within self-imposed arbitrary sustainability goals.