Name
First Sip: Beverage Consumption in 2024
Gary Hemphill
Date
Monday, February 10, 2025
Time
1:45 PM - 2:30 PM (EST)
Location Name
Grand Doral Ballroom
Description

Get a first look at 2024 beverage data and developments, along with a peak into the future. The U.S. beverage marketplace is always evolving with new segments, brands, companies, packaging and, more recently, higher prices due to inflation. Will that continue in 2025? Likewise, today’s consumers have grown more discerning, demanding variety, healthfulness, and convenience in their beverage choices.  Learn about this ever-changing marketplace and the implications for packaging.