Steve Lyons leads the market analysis and consulting activities for PET recycling for Strategic Environmental Analysis (SEA). Prior to his work with SBAcci in 2019, he worked with Eastman Chemical for 30+ years in assignments including Global Sales, Six Sigma, Strategy and Business Research, and Market Development for both PET and Copolyesters. Steve’s SEA Market reports provide fact-based, data-driven rPET insights that help create competitive advantages for clients. He is widely recognized for generating “insights that matter” through data analysis, value chain knowledge, and predictive modeling of relevant data sets including rPET supply, demand, trade, and pricing.