Mike is a leader with over 20 years of successful experience in brand building, innovation and P&L management. In his current role as vice president of marketing, Mike oversees all aspects of marketing for Bemis North America, including business intelligence, customer engagement and innovation, and marketing communications. Mike’s role is a catalyst to deliver long-term, profitable growth and process excellence.
Mike began working for Bemis in 2015, following marketing roles at Kraft and Kimberly Clark. In his work at Bemis, he is able to leverage customer and category insights to ensure robust opportunities for customer growth, identify emerging channel opportunities, and build plans and capabilities to address them.
Mike holds a master’s degree in marketing, and has been honored with an Effie Gold, Reggie Gold, and Kalypso Student of Innovation awards.
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9:30 AMRoom: TBA
Packaging for a New Era of E-Commerce
The CPG industry is ripe for disruption from eCommerce. As the books, apparel, and countless other industries have been transformed, so will CPG. In order for CPG companies to win in the new environment, the playbook needs to be rewritten, particularly when it comes to packaging.
Existing packaging formats are designed to occupy a well-defined retail shelf set, hit key price thresholds, drive impulse purchases and so on. The requirements of eCommerce are completely different: the packaging needs to survive a harsher distribution chain; drive conversion on a web page; support regular replenishment; and deliver an incredible consumer experience. Additionally, this needs to happen within tight economic constraints.
Together with leading online retailers and manufacturers, Bemis has conducted research on package formats that can win and fail in the eCommerce channel. We will share our learnings and insights on what it takes to succeed in this dynamic space.