Steven Gendreau


Innovative Packaging Solutions™ Vice President - TruVue™ Retortable Plastic Can with patented FUSION FreshLock Technology™
Global Plastics Vice President - Sales & Marketing

BS – Packaging – Michigan State University

Business Experience:
Accomplished senior level leader with over 25 years of experience focused in the packaging industry.  He has a proven track record of driving organic and acquisition based growth across a broad variety of packaging formats including rigid plastic packaging, closures, flexible packaging, composite cans, protective packaging, display & fulfillment, and recycling services.   During his career, Steve has held a variety of technical, sales, marketing, and general management leadership roles.  Most recently, Steve is responsible for leading sales and marketing for Sonoco’s Global Plastic Packaging business.  In addition, Steve also leads the company’s efforts to develop and commercialize the TruVue can.

Speaker Session See Full Agenda

February 8, 2017

8:30 AM

Room: TBA

Why McCall Farms Chose the Sonoco Plastic Can

As a follow up to Sonoco’s public introduction of the TruVue® plastic can at THE PACKAGING CONFERENCE 2016, Sonoco is pleased to return with their first commercial partner, McCall Farms, America’s #1 manufacturer of Southern-style seasoned canned vegetables, to discuss why they selected Sonoco’s technology to launch their new Glory Farms brand which is already available at Harris Teeter (A Kroger Company) and Ingles supermarket stores. 

This exciting news represents the first ever commercialization of a plastic can capable of surviving the rigors of the traditional metal can retort processing environment.  Steve Gendreau, from Sonoco, will provide a brief recap of the technology.  This will be followed by a more detailed review by Annie Ham, McCall Farms, regarding their company vision and how they see TruVue® as a catalyst for growth in a historically declining market.